• Implement and configure Facebook Conversions API and Pixel tracking solutions across various websites and digital platforms.
• Collaborate with marketing and development teams to ensure proper placement and functionality of tracking codes.
• Optimize and troubleshoot tracking events to ensure accurate data collection and minimize discrepancies.
• Perform A/B testing and conduct analysis to identify opportunities for improving conversion tracking and campaign performance.
• Stay up to date with industry trends, best practices, and changes in tracking technologies and platforms.
• Monitor tracking performance, data integrity, and data privacy compliance.
• Provide technical support and guidance to internal teams regarding tracking implementations and troubleshooting. 

Additional Responsibilities (2023-Present):

• Focus on the Japanese Market: Led efforts to tailor and optimize Meta’s technical solutions specifically for the Japanese market.
• Training & Development: Played a key role in training and mentoring the Meta Technical Pro team, particularly focusing on best practices and strategies for the Japanese market.
• Cultural Adaptation: Ensured that all technical and marketing implementations were culturally appropriate and effective for Japanese users, leading to improved market performance.
• KPI Improvement: Successfully improved the Key Performance Indicators (KPIs) of all team members, resulting in a measurable enhancement in overall team performance.